Always shooting for the moon, I humanize technology through design since 1995: I create products that people love.


I’m driven by delighting customers with innovative, easy-to-use, and stunningly beautiful designed products. Collaborating with talented people inspires my best work, and I reciprocate by challenging my team to deliver beyond expectation.

Honesty, simplicity, stylistic breadth, attention to detail, balanced beauty, innovation, usability are the quintessence of everything I touch. The spectrum of my work encompasses holistic and integrated product design — from concept to launch through all stages of the design process, including, but not limited to: concept ideation, user research, feature design, information architecture, interaction and visual design, front-end engineering and implementation — for the Internet of Things, Cloud computing, Mobile Experience Design, Web Design, Software Application Design, Graphic Design and Branding. Complete mastery of consumer and enterprise software, platforms. 

Apple, Inc. (2001 - 2011)

For the majority of my professional life I have been part of Apple, a company with design in its DNA and where I worked for 10 years on many of the groundbreaking products that have played a key role in Apple’s history-making turnaround story under Steve Jobs’ leadership. During my tenure, I became widely respected for my ability to build and manage teams that execute consistently from inception to launch. I have spent more than 25,000* hours at Apple — mostly in the role of lead product designer or creative director, inventing and crafting elegant, easy-to-use products that touch the hearts of people.

Thus my knowledge and mastery of all things Apple, including Mac OSX and iOS platform is unparalleled: more than two dozen awarded Apple patents bear my name and helped to pave the way to Apple’s award-winning products, most notably the iPhone, HealthKit, and even the Apple watch.

*The 10,000 hour rule
Malcolm Gladwell repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.
— Malcolm Gladwell, Blink

Paypal (2011 - 2012)

I left Apple to join PayPal in January of 2011 as Vice President of Global Design. 

Leading a global team of 300+ personnel consisting of visual interface and interaction designers, writers, product and product marketing managers, user experience architects, localization and operational effectiveness professionals in delivering stellar results globally, I was responsible for the user experience design for both Consumer and Merchant offerings, including being a key design advisor to the revised and redesigned sections of PayPal.com website, PayPal Press books, mobile (PayPal and PayPal Here) and POS (Point of Sale) solutions. Working with PayPal’s executive team, including eBay Inc.‘s CEO John Donahoe, I restructured the global design organization, built and refined capabilities around PayPal products and customer experiences. 

In this position, I put a dent in the universe by hiring and leading the mobile team which created the first global, digital-mobile-wallet available to millions of users.

I had to take a leave of absence from full-time employment as a globe-trotting executive in the fall of 2012 to deal with a medical issue. As of spring 2015 I have fully recovered and am ready to get back into the swing of things.

COOPER (2000 - 2001)

I served as Visual Design Manager (was promoted to Director when I resigned) at Cooper Interaction Design, where I collaborated with the executive team to rebrand Cooper and implement Cooper’s Visual Design Department. While at Cooper, I was responsible for the creation of goal-directed solutions for numerous clients including AT&T, Hewlett-Packard, and Informatica.


Apple “University”

I completed Apple’s Management and Leadership courses that are required for new hiring managers. I studied under Dan Walker, Apple’s former Chief Talent Officer.

Art Center College of Design

I studied at Art Center College of Design, Pasadena, CA, and received my B.A. with Honors in Communication Design, Film and Interactive Media Design.  As part of my film education, I directed and edited a video documentary film about Russian-American author Vladimir Nabokov in collaboration with the author’s late son, Dmitri Nabokov, 1994—based on my own script. I was awarded with Art Center Scholarships and Ninth Term Honors Program, (1996).  During 1994-1996 I was mentored by the late renowned American graphic designer Paul Rand.

Long biography

Coming soon.